Imagine our joy when work began on a new luxury shop in town. Bogner has arrived in Zermatt! Now building has finished and the sumptuous, chic, swanky shop has opened.
In the early seventies on the slopes at the winter Olympics, the young athlete Willy Bogner showed that speed does not exclude elegance with his original and fashionable ski clothing. His marriage to Brazilian born Sonia brought an additional feel for style to the brand.
After 8 decades, Bogner is one of the leading cutting edge ski wear labels. The new shop in Zermatt extends across four floors and 200 square metres. As well as the iconic jackets and imaginative ski pants, the whole range of quirky accessories and shoes for men and women is available from this family run business.
Bogner is in good company. Last year saw the opening of Jetset and Moncler. On its own, in a round free standing building right next to the Mont Cervin Palace in the heart of Zermatt, Jetset’s futuristic, stellar designs tempt shoppers from the street into the sparkling, jazzy shop.
Fur, bling and elegant tailoring make Jetset a fine choice for skiwear..and Moncler on the Bahnhofstrasse, next to Montblanc never fails to delight with funky ultramodern window displays. Last month we had stainless steel sledges to show off the high heeled fur boots, tweed trousers and gaiters. Today, female skiers on a lunar landscape sport fur trimmed white jackets and enormous downhill bob sleigh helmets.
These are just three of the exciting range of luxury shops available for Elysian Collection’s guests in Zermatt this snowy winter 2012-13. To ski or not to ski – shopping is the question.